In the past, SEO and W3C weren’t used at the same time, as the one doesn’t have anything to do with the other. But now, it is a different story, and there is debate about how important W3C validation is to your website rankings. Let’s look at the main differences in SEO and W3C.
First of all, SEO is short for search engine optimized. What this means is that you use keywords that are the top ranking keywords for your product or service. Google uses these to rank web sites and compares the site in question to other sites that have SEO articles or advertisements on them. They will also rank the clicks to your website as well as the Meta tag descriptions and top ranking.
The W3C is a consortium that has been providing the guidelines since 1994 by which sites should be structured. This compliance helps to keep your site looking good (no matter what the browser), helps to ensure accessibility, and to make possible different devices accessing your site. This is imperative for your rankings. (Bear in mind that you will need to start using HTML 5. HTML 5 is the fifth revision of the core language of HTML.)
When working with both SEO and W3C, you need to be aware of the terminology and be familiar with it. Here are a few key terms and their definitions.
Metadata content is content that sets up the presentation and the relationship of the document with other documents. Flow content is the elements that are used in the body. Sectioning is the content defining headers, footers and contact information. Heading is the header of a section of the page. Phrasing is the text of the document. Embedded is content that imports a resource or content into the document. Interactive means just that, Interactive content. Most everything that you will do is classified into the Flow content area. You need to use elements, attributes and attribute values for semantics purposes. What this means as a Professional SEO specialist is that you have to utilize the proper elements and attributes from the specifications.
Now bear in mind that there are arguments that SEO and W3C do not mix. This depends upon your idea of mixing. Most will say that it will help rank your page higher on Google because of less code. So, yes, it is important on some levels that you are W3C compliant, as it will begin to matter more in the longer the run. However, some have decided that it isn’t, and have discarded it as purely inconsequential. But, there is no one true way when dealing with SEO and W3C. It is up to the reader to decide whether or not these two forces will ever mix. There are the arguments, also, that this doesn’t matter in relevance when working with validation. Some say that W3C compliance doesn’t work and are content to create their sites the way that they see fit. Some have better luck than others when it comes to validation and SEO and W3C. We shall see.
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{ 2 comments… read them below or add one }
well.. it’s like I thought!
Nothing passes you by I see…:) thanks karita