As news spreads about Google updates and the subsequent changes in the ranking procedure, the immediate question that is causing the SEO community to narrow their eyes and furrow their brows is this: What is going to happen to professional SEO specialists? Does this spell the E-N-D? Is there any hope for SEO to continue? Should we dust off the resume and start looking for another job?
Well, don’t panic until you get all the information. Yes the low down does not look great…at first sight. But the whole picture has not been painted yet. The lines and colors are still a bit blurry, but some things are, in fact, clear. For starters, reports are saying that at the end of 2009, Google will cease to provide the rankings reports. You will not be able to check page rankings through Google, which means that you will no longer be able to track your conversions, ROI or traffic. This has all come about because Google just recently earned a patent for language personalization.
Practically speaking this means the end of search engine process as we know them, the possible end of clicks to your web site, and the end of SEO aided rankings, as the results will be more focused on the user as opposed to the web site.
Now, this is throwing some professional SEO specialists into a panic. And, honestly, it should. For all intents and purposes, this will cause most of the existent SEO services to be out of business at the end of ’09. The new personalization will mean the end of search engine rankings, which means the end of SEO as we know it, which means the ends of lots of jobs – not simply for consultants and specialists but for writers as well.
This is a major change for the SEO community, and how this will affect the future still remains to be seen. With as many professional SEO services as are currently out there, there will need to be a change in the way that optimization is done. The deadline is set: December 2009. Until that time, business can continue as usual…though this is not advised.
As times change, so will SEO practices and procedures. It is the nature of the beast. We do not work in a business with rules etched in stone for all time. There is no such job security that technology provides. That is to say, change is inevitable and all professional SEO specialists will have to follow in line. There will be services out there to render, in some capacity. In order to not fade into the history books like all things that become obsolete, you must remember that, while business changes, those who change with it have the most chance of success. So while the knell of doom haunts with its mellow and robust tones, the bell of hope rings sweetly also in the midnight air. There will be good that comes from this.
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